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Patients Rising

Case Study: We the Patients Fly-in 2024


Overview:

Led the branding, design, and social media campaign for the We the Patients Fly-in 2024, where nearly 60 patient advocates from over 20 states met with 70 congressional offices to advocate for healthcare reforms and patient rights.

Solution:

  • Developed a cohesive visual identity and event materials to support the campaign’s mission.

  • Executed a multi-platform social media campaign, sharing real-time updates and empowering advocates.

  • Amplified the voices of patient advocates, increasing awareness of healthcare reforms.

Results:

  • Engaged a wider audience, boosting awareness of the event and its critical mission.

  • Strengthened the impact of the advocates’ efforts in driving healthcare policy change.

© 2025 by Dawn Norris

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