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Concordia Conservatory
Case Study: Bach to Brazil Performance
Overview:
Developed a comprehensive marketing strategy to enhance visibility, engage audiences, and drive ticket sales for the Bach to Brazil concert.
Challenges:
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Raise awareness in a competitive market.
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Create promotional materials reflecting the concert’s cultural significance.
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Reach diverse audiences across digital platforms.
Solution:
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Integrated social media campaigns, email newsletters, and digital ads.
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Coordinated multi-platform promotions to ensure consistent messaging.
Results:
Over 250 tickets sold, exceeding projections and solidifying Bach to Brazil as a standout cultural event that attracted new audiences and strengthened ties with loyal patrons.




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