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Concordia Conservatory

Case Study: Bach to Brazil Performance

Overview:

Developed a comprehensive marketing strategy to enhance visibility, engage audiences, and drive ticket sales for the Bach to Brazil concert.

Challenges:

  • Raise awareness in a competitive market.

  • Create promotional materials reflecting the concert’s cultural significance.

  • Reach diverse audiences across digital platforms.

Solution:

  • Integrated social media campaigns, email newsletters, and digital ads.

  • Coordinated multi-platform promotions to ensure consistent messaging.

Results:

Over 250 tickets sold, exceeding projections and solidifying Bach to Brazil as a standout cultural event that attracted new audiences and strengthened ties with loyal patrons.

© 2025 by Dawn Norris

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